Get More Direct Bookings with Sarah Orchard

THE FULLY BOOKED BUSINESS CLUB - hospitality marketing training membership

I've saved over £65,000 in 3 years by taking 100% direct bookings in my holiday business.

Now I'm sharing my exact marketing tactics with you!

Are you an Airbnb host, holiday cottage or glampsite owner fed up with handing over your hard-earned cash to commission-hungry booking agents every month?

But you're not sure how to go direct?

I will show you!

DO YOU OFTEN FEEL...

That you'd love more direct bookings but you are unsure how to make it happen.

You'd benefit from more 'know-how' and confidence to use marketing tools and tech such as ChatGPT, Facebook Ads, Instagram Reels, SEO, Google Analytics, or using Mailchimp for email marketing.

You're spending too much time on social media without seeing the direct booking benefits.

You'd love support from a fellow host and direct booking marketing expert who walks the walk (and isn't just all hot air!) to help you get over your marketing sticking points.

You like quick and straight (no fluff!) answers to your business issues.

Then you're in the right place.

I created THE FULLY BOOKED BUSINESS CLUB™ to provide a supportive place where you can learn, take action, grow your direct bookings and solve those common marketing challenges that you often face alone.

"I’m feeling very proud 😊 I’ve moved from 100% OTA (agent) bookings to 74% direct bookings! My 2024 calendar was almost fully booked. 👍 I’ve come a long way thanks to Sarah Orchard 🙌🙌💗"

Wendy Bates

Hall Cottage Baslow

Every month you get access to all of this...

Weekly Helpdesk

Member's say this alone is worth the £35 a month! Every week you can bring your questions directly to me on Zoom so we can work through any business or marketing challenges you have or if you feel stuck.

Worth: Priceless
Training Library

Member's have access to a full library of 50+ training sessions as well as bonus new masterclasses and webinars that would usually be paid for.

Worth: over £2,500!
Website Audit

Annual Plan members get a FREE Website Audit.

Worth: £149
Monthly Training

Every month we either have a guest expert or I host a masterclass on the marketing topics that drive direct bookings - Meta Ads, SEO, email marketing, and more.

Worth: £49

Members Only Group

You'll be in our member-only supportive and private Facebook group where you can ask questions you might be shy to ask in other groups.

Drop your questions into the private members only Facebook group for help and feedback, at any time.

Worth: Priceless
Monthly Challenge Task!

Every month I set you a "Get Your Marketing Shizzle Done" task to make sure you get RESULTS. We also do a live Co-working Session to keep each other accountable to do the work!
Worth: priceless
And more...

Weekly marketing hacks, Monday Motivation, social content ideas, free time-saving tools, member offers and discounts on GFB events and 1:1 services with Sarah and a fantastic vibrant community of support.
Worth: over £100

That’s over £5,000 worth of marketing training and support in a year for only £35 a month or just £350 a year!

Take a peek at just a few of the 50+ step-by-step training videos available in the Club library...

See the full training list here

GUEST EXPERIENCE

Styling your Holiday Property Interiors to Stand Out from the Crowd with Charlotte Watson, Box Interiors
Sustainability Marketing with Nikki Mattei
Great Hospitality Photos – Si Ranshaw (professional hospitality photographer)
Brand Building Photography Tips with Kathryn Goddard (professional brand photographer)
Touch Stay – using a Digital Guest Guide to sell more extras + reduce guest questions

BRANDING & STORY TELLING

Story Brand with Claire Robinson
Magnetic Messaging – Creating Headlines that Connect & Convert
How to Create Your WOW with Fiona Reece, Travel Tonic

WEBSITES - DIY & BUYING GUIDES

Wonderful Websites with Zoe Shuttleworth: design and online security tips
How to Build your Own WordPress Website – Natalie Crowe
GA4 – How To Get Started
GA 4 Advanced - Tag Manager Set-up step-by-step guide
Finding the Right Property Management System (PMS) with Alison Carsley-Lebatard

SEARCH ENGINE OPTIMISATION (SEO)

SEO Made Easy (this online course included)
Google My Business listing (now called Google Business Profile)
Blogging for Online Visibility + to Boost your Google Rankings (SEO)
Blogging - How to Create Killer Content!
How to Blog Brilliantly – The Art and Science of Cracking Content with guest expert, Camilla Ainsworth, The Jovial Jotter

EMAIL MARKETING (all 4 parts of Getting Started with Email Marketing course included)

MailChimp - Intro / Basic Features
MailChimp - Sign Up Forms & Advanced features
Email Marketing Tips - best time to send, subject lines, how to boost open rates
MailChimp – New Campaign Builder update step-by-step campaign build demo

SOCIAL MEDIA

Instagram & Facebook Reels – Advanced /Platform Changes
Instagram Reels - Getting Started
Social Media Timesavers
YouTube Marketing with Jonny Keeley
Intro to Tik Tok
Video Marketing with Jonny Keeley
Pinterest - 101
Instagram Highlights - How to Create & Style
How to get direct bookings using LinkedIn with Helen Tudor
Instagram Stories - Getting Started

PAID ADVERTISING

Ads Manager – How to Find It!
Facebook + IG Ads Bootcamp parts 1/2/3 (part of the online course with step-by-step Ads Manager campaign build tutorial)
Audiences - How to create your first audiences and the 3 types explained
Facebook Ads Masterclass - How to use Ads Manager
Facebook Ads Manager + Tracking Pixel Set-Up Tutorial

PR & INFLUENCERS

7 Affordable Ways to Tell your Story through the Media! with Megan Allen PR
Influencer Marketing – How to find the right one to work + template Influencer Agreement doc
PR Masterclass - Seasonal Storytelling with Megan Allen PR
How to Create Your WOW with Fiona Reece, Travel Tonic

BUSINESS GROWTH

Partnerships, Pitching & Collaborations: with example winning pitch doc and partnership pitch template
Does your Location Have What it Takes to be a Film Location? – Jo Thompson, Farm Locations
Upsells & Extras to drive Additional Revenue - Real Case Study, The Roost Glamping

MARKETING PLANNING

Filling your Booking Gaps to Maximise Your Money!
Google Analytics 101 + my free Website Performance Dashboard template
Google Analytics & Marketing Planning Tutorial
How to create better content using your FB/IG Insights
Intro to Trello – marketing planning tool

LEGALS & BUSINESS SET-UP

Maximise your Revenue without Selling your Soul with Tracey Northcott
Marketing Legals – GDPR & Trademarks – Suzanne Dibble
Intro to Pricing Strategy

MARKETING TOOLS & APPS (WITH TUTORIALS)

CapCut Video Editor - Intro
How to Prompt ChatGPT to Create Content with prompt cheatsheet
Facebook Business Suite – how to schedule posts and save time!
Meta Business Suite –updated guided tour
Canva 101 - Design & Build Along step-by-step session
Touch Stay – Insider Tips & New Features

BUSINESS MINDSET

Think & Plan like a CEO in your Hospitality Business - Alit Tait, Business Coach, Mentor & Strategist
How to Stop Drowning in your To Do list – Ali Tait, Business Coach, Mentor & Strategist

CASE STUDIES

Upsells & Extras to drive Additional Revenue - Real Case Study, The Roost Glamping
Case Study: The Secret Garden Glamping

My Club members get access to EVERYTHING I do.

All of the above PLUS every new course or masterclass I create in the future - all for just £35 a month!

Members say...

"It's like having Sarah in your pocket at ALL times!"

SIGN ME UP!

“It's such a great investment, it's already paid for itself. The best business investment I’ve ever made!”

Natalie

Chateau de Memanat (France)

But don't just take my word for it...

DID YOU KNOW THAT...

Increasing your direct bookings to 70%+ per year could save you up to £5,000+ in agency commission?

THE FULLY BOOKED BUSINESS CLUB™ WILL HELP YOU DO THAT AND MORE!

WHAT ARE YOU WAITING FOR?

Get the marketing 'know-how', confidence and accountability that has helped hundreds of hosts, just like you, to save thousands in booking agent commission.

The doors are always open, so I can help you just when you need it. I can't wait to welcome you.

YES, I'M READY!

“We signed up to the club... and I can honestly say it was the best decision we made for our business, as we have learned so much from Sarah and as for value for money - 12/10! The online trainings are great for working on your specific areas at your own pace, the Marketing Helpdesk available each week is brilliant - a) for answering your own questions and b) for answering those you didn’t even know you had 😂 And we just had our website review - so considerably presented as well as really helpful. If I could give Sarah’s marketing club 6 stars I would! Highly recommend to take the plunge...”

Anna

Driftwood Stays (holiday cottages)

Ready to become a member?

Monthly

Most Flexible Option

Recurring affordable Pay As You Go monthly subscription
Full access
On demand resources
No tie in
Cancel any time
Every new course* or masterclass I create in the future at no extra cost!

* excludes Bootcamp

£35

per month

JOIN TODAY!

Yearly

Best Value Option

One-off annual payment
FREE Website Audit from Sarah, worth £149
Full access
Save £70 on monthly membership option =
2 month's free
Every new course* or masterclass I create in the future at no extra cost!

* excludes Bootcamp

£350

per year

JOIN TODAY & SAVE!

The Fully Booked Business Club was the best value any small business owner could ask for! Sarah's training did not disappoint. I learned so much that I am applying to my rentals and to my other small businesses as well! As a busy mom, I really enjoyed listening to the courses at my own pace. The live sessions were so helpful and provided a lovely community to connect with other holiday cottage owners.

Anna K

Hart Rise (USA)

Hello I'm Sarah...

An award-winning marketing strategist, #1 best-selling author, podcaster, and fellow host, who helps Airbnb hosts, holiday cottage and glampsite owners master their marketing to maximise their commission-free direct bookings.

I am so glad you are here. This is your opportunity to banish the marketing overwhelm and confidently up your marketing game this year!

I have saved my own holiday business over £65,000 in online booking agent commission in our first 3 years with 100% direct bookings!

It doesn't matter what type of holiday or hospitality business you have - my marketing advice and techniques will work for you. You don't have to have a treehouse either! I've successfully filled with direct bookings: holiday cottages, gastro pubs, yurts, horseboxes, gites, safari tents, and independent boutique hotels. It's based on what I have learnt from 30 years in marketing and getting results for hundreds of 1:1 clients - no BS, no tricks.

No more guesswork trying to figure it all out for yourself. My Club members call me the "Problem Solver"! I'm here to help you master your marketing to get more direct bookings - so you have more profit in your pocket for you and your family or the things you want to do. No more lining the "big boys" purses!!

"I do more marketing now than I’ve ever done and starting to feel more confident. I didn’t realise until I look back but you’ve brought me a long way.”

Steph

Nature's Nest (glamping)

Ready to become a member?

Monthly

Most Flexible Option

Recurring affordable monthly Pay As You Go subscription
Full access
On demand resources
No tie in
Cancel any time
Every new course* or masterclass I create in the future at no extra cost!

* excludes Bootcamp

£35

per month

JOIN TODAY!

Yearly

Best Value Option

One-off annual payment
FREE Website Audit from Sarah, worth £149
Full access
Save £70 on monthly membership option =
2 month's free
Every new course* or masterclass I create in the future at no extra cost!

* excludes Bootcamp

£350

per year

JOIN TODAY & SAVE!

“I’m so happy to be part of this club – having access to Sarah’s wealth of marketing knowledge is invaluable! If you’re thinking about joining, do it You won’t regret it.”

Kate

Round the Woods Glamping

Are you fed up with procrasti-faffing and simply never getting your marketing out there?

Join the Club and get your marketing shizzle done (quicker)!

“I don’t get as much done as I’d like but I’d get even less done if I wasn’t a member of the Club! ”

India

Higher Culloden Farm (glamping)

GOT A QUESTION? I'VE GOT IT COVERED!

FREQUENTLY ASKED QUESTIONS

How do I access the Club?

The Club is accessed in a dedicated membership portal and you will be given access to the exclusive Members Only Facebook group on joining.

What format does the Club take?

The Club is a monthly subscription-based membership which gives you access to the exclusive Members Only Facebook group, plus one monthly training workshop, unlimited training video library for playback anytime, weekly ‘Marketing Helpdesk’ Zoom troubleshooting drop-in advice sessions with Sarah, a Website Audit (top tier/annual plan members only), cheatsheets, checklists, templates, weekly fresh content ideas and real examples, video lessons, bonus trainings, plus access to Sarah and fellow members for networking and support 365 days per year!

How much does the Club cost?

The Club is either £35 a month subscription or £350 as an annual one-off recurring subscription - payable in advance, saving £70 (2 month’s free membership).

I'm so busy, how much time do I have to commit?

The Club is designed to fit around your business. Dip in and out as you need to. The more you put in, the more you will get out! But as a club, there is no minimum time commitment (excludes Annual Plan) and all content is available on demand after it is published, so you can go at your own pace when it suits you best.

Can I cancel at any time?

If you have a monthly subscription, there is no contract and you can cancel at any time. No questions asked! Access to all Club videos and resources ends immediately on cancellation.

I'm not based in the UK, can I still join?

Yes! The Club is a vibrant international community. All topics are helpful for all businesses, no matter where you are based. The time difference isn’t a problem as all videos will be available after the event in the group, and on demand to watch at any time.

What type of businesses can join?

The Club is unique in that it is designed solely for short-term rental (STR), glamping and holiday businesses, so all training and content is geared towards those types of businesses. But other business owners would benefit too. This is not generic marketing advice.